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1

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Viswanathan, Madhu, Rosa, José Antonio, Ruth, Julie A

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 1.69 MB

english, 2010

2

Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context

Pitta, Dennis, Sridharan, Srinivas, Viswanathan, Madhu

Journal:

Journal of Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 276 KB

english, 2008

3

Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

Madhu Viswanathan, José Antonio Rosa

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 125 KB

english, 2010

4

Marketing to subsistence consumers: Lessons from practice

Kelly L. Weidner, José Antonio Rosa, Madhu Viswanathan

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 274 KB

english, 2010

5

“Fish out of water”: understanding decision‐making and coping strategies of English as second language consumers through a situational literacy perspective

Viswanathan, Madhu, Torelli, Carlos, Yoon, Sukki, Riemer, Hila

Journal:

Journal of Consumer Marketing

Year:

2010

Language:

english

File:

PDF, 209 KB

english, 2010

6

Contents of volume 7

Sivadasanpillai, Harikrishnan, Ganapathy, Sanjay, Bahuleyan, C.G., Dalus, D., Sreedharan, Madhu, Chandra, Rao Asok, Viswanathan, Sunitha, Krishnan, Suresh, Nair, Tiny, Govindan, Vijayaraghavan

Journal:

Journal of Pragmatics

Year:

1983

Language:

english

File:

PDF, 155 KB

english, 1983

7

Is Cash King for Sales Compensation Plans? Evidence from a Large Scale Field Intervention

Viswanathan, Madhu, Li, Xiaolin, John, George, Narasimhan, Om

Journal:

Journal of Marketing Research

Year:

2017

Language:

english

File:

PDF, 554 KB

english, 2017

8

Clinical presentation, management, in-hospital and 90-day outcomes of heart failure patients in Trivandrum, Kerala, India: the Trivandrum Heart Failure Registry

Harikrishnan, Sivadasanpillai, Sanjay, Ganapathi, Anees, Thajudeen, Viswanathan, Sunitha, Vijayaraghavan, Govindan, Bahuleyan, Charantharayil G., Sreedharan, Madhu, Biju, Ramabhadran, Nair, Tiny, Sure

Journal:

European Journal of Heart Failure

Year:

2015

Language:

english

File:

PDF, 216 KB

english, 2015

9

Understanding consumption and entrepreneurship in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 917 KB

english, 2010

10

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

Sridharan, Srinivas, Viswanathan, Madhu, Benton, Raymond, Shultz, Cliff

Journal:

Journal of Marketing Management

Year:

2014

Language:

english

File:

PDF, 125 KB

english, 2014

11

What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up

Viswanathan, Madhu

Journal:

Journal of Marketing Management

Year:

2017

Language:

english

File:

PDF, 1.27 MB

english, 2017

12

One-year mortality outcomes and hospital readmissions of patients admitted with acute heart failure: Data from the Trivandrum Heart Failure Registry in Kerala, India

Harikrishnan, S, Sanjay, G, Agarwal, Anubha, Pratapkumar, N, Krishnakumar, K, Bahuleyan, CG, Vijayaraghavan, G, Viswanathan, Sunitha, Sreedharan, Madhu, Biju, R, Rajalekshmi, N, Nair, Tiny, Suresh, K,

Journal:

American Heart Journal

Year:

2017

Language:

english

File:

PDF, 446 KB

english, 2017

13

In-hospital and 3-year outcomes of heart failure patients in South India: The Trivandrum Heart Failure Registry ,

Sanjay, Ganapathi, Jeemon, Panniyammakal, Agarwal, Anubha, Viswanathan, Sunitha, Sreedharan, Madhu, Govindan, Vijayaraghavan, Gopalan, Bahuleyan Charantharalyil, Biju, R., Nair, Tiny, Prathapkumar, N.

Journal:

Journal of Cardiac Failure

Year:

2018

Language:

english

File:

PDF, 659 KB

english, 2018

14

Genetic analysis of ATP7B in 102 south Indian families with Wilson disease

Singh, Nivedita, Kallollimath, Pradeep, Shah, Mohd Hussain, Kapoor, Saketh, Bhat, Vishwanath Kumble, Viswanathan, Lakshminarayanapuram Gopal, Nagappa, Madhu, Bindu, Parayil S., Taly, Arun B., Sinha, S

Journal:

Year:

2019

Language:

english

File:

PDF, 3.42 MB

english, 2019

15

Marketplace Literacy Education and Coping Behaviors Among ConsumerâEntrepreneurs in Subsistence Marketplaces During Demonetization in India

Viswanathan, Madhu, Jaikumar, Saravana, Sreekumar, Arun, Dutta, Shantanu

Journal:

Journal of Consumer Affairs

Year:

2020

File:

PDF, 2.58 MB

2020

16

Higher motivation - greater control? The effect of arousal on judgement

Riemer, Hila, Viswanathan, Madhu

Journal:

Cognition & Emotion

Year:

2013

Language:

english

File:

PDF, 257 KB

english, 2013

17

O204 Clinical Presentation, Management, And In-Hospital Outcomes Of Patients Admitted With Decompensated Heart Failure In Trivandrum, Kerala, India

Sivadasanpillai, Harikrishnan, Ganapathy, Sanjay, Bahuleyan, C.G., Dalus, D., Sreedharan, Madhu, Chandra, Rao Asok, Viswanathan, Sunitha, Krishnan, Suresh, Nair, Tiny, Govindan, Vijayaraghavan

Journal:

Year:

2014

Language:

english

File:

PDF, 64 KB

english, 2014

18

Ultra-sensitive single-beam atom-optical magnetometer using weak measurement method

Francis, T. J. Vineeth, Suna, Rashmi Ranjan, Madhu, P. K., Viswanathan, Nirmal K., Rajalakshmi, G.

Journal:

Year:

2019

File:

PDF, 1.25 MB

2019

19

Sommario

Sivadasanpillai, Harikrishnan, Ganapathy, Sanjay, Bahuleyan, C.G., Dalus, D., Sreedharan, Madhu, Chandra, Rao Asok, Viswanathan, Sunitha, Krishnan, Suresh, Nair, Tiny, Govindan, Vijayaraghavan

Journal:

Mondo Ortodontico

Year:

2010

Language:

italian

File:

PDF, 273 KB

italian, 2010

20

Fabric Based Wearable Biosensor for Continuous Monitoring of Steroids

Manickam, Pandiaraj, Madhu, Sekar, Fernandez, Renny Edwin, Viswanathan, C, Bhansali, Shekhar

Journal:

ECS Transactions

Year:

2017

Language:

english

File:

PDF, 430 KB

english, 2017

21

Handbook of Consumer Psychology || Measurement Error in Experimental Designs in Consumer Psychology

Viswanathan, Madhu

Year:

2014

Language:

english

File:

PDF, 2.00 MB

english, 2014

22

Nanostructured SnO 2 integrated conductive fabrics as binder-free electrode for neurotransmitter detection

Madhu, Sekar, Manickam, Pandiaraj, Pierre, Michelle, Bhansali, Shekhar, Ponpandian, N., Viswanathan, C.

Journal:

Sensors and Actuators A: Physical

Year:

2017

Language:

english

File:

PDF, 1.48 MB

english, 2017

23

ZnO Nanorod Integrated Flexible Carbon Fibers for Sweat Cortisol Detection

Madhu, Sekar, Anthuuvan, Allen Joseph, Ramasamy, Sriramprabha, Manickam, Pandiaraj, Bhansali, Shekhar, Nagamony, Ponpandian, Chinnuswamy, Viswanathan

Journal:

ACS Applied Electronic Materials

Year:

2020

File:

PDF, 11.39 MB

2020

24

Textile Fiber Electrode to Monitor Uric Acid as a Marker for Assessing Wound Chronicity

Pierre, Michelle, RoyChoudhury, Sohini, Umasankar, Yogeswaran, Manickam, Pandiaraj, Madhu, Sekar, Fernandez, Renny E, Chinnuswamy, Viswanathan, Munroe, Norman, Bhansali, Shekhar

Journal:

ECS Transactions

Year:

2017

Language:

english

File:

PDF, 2.82 MB

english, 2017

25

Rhythmic and sustained oscillations in metabolism and gene expression of Cyanothece sp. ATCC 51142 under constant light

Gaudana, Sandeep B., Krishnakumar, S., Alagesan, Swathi, Digmurti, Madhuri G., Viswanathan, Ganesh A., Chetty, Madhu, Wangikar, Pramod P.

Journal:

Frontiers in Microbiology

Year:

2013

Language:

english

File:

PDF, 1.29 MB

english, 2013

26

Ultra-sensitive single-beam atom-optical magnetometer using weak measurement method

Francis, T. J. Vineeth, Suna, Rashmi Ranjan, Madhu, P. K., Viswanathan, Nirmal K., Rajalakshmi, G.

Journal:

Year:

2019

Language:

english

File:

PDF, 1.25 MB

english, 2019

27

ACACβgene (rs2268388) andAGTR1gene (rs5186) polymorphism and the risk of nephropathy in Asian Indian patients with type 2 diabetes

Shah, Viral N., Cheema, Balneek Singh, Sharma, Rajni, Khullar, Madhu, Kohli, Harbir Singh, Ahluwalia, Tarunveer Singh, Mohan, Viswanathan, Bhansali, Anil

Journal:

Molecular and Cellular Biochemistry

Year:

2013

Language:

english

File:

PDF, 220 KB

english, 2013

28

Demographic and clinical profile of youth onset diabetes patients in India‐ Results from the baseline data of a clinic based registry of people with diabetes in India with young age at onset (YDR) ‐ [YDR‐02]

Praveen, Pradeep A, Madhu, S V, Mohan, Viswanathan, Das, Siddhartha, Kakati, Sanjeeb, Shah, Nalini, Chadha, Manoj, Bhadada, Sanjay Kumar, Kaur, Tanvir, Dhaliwal, R S, Das, Ashok Kumar, Yajnik, C S, Ta

Journal:

Pediatric Diabetes

Year:

2019

File:

PDF, 1.60 MB

2019

29

Common Variants of Inflammatory Cytokine Genes Are Associated with Risk of Nephropathy in Type 2 Diabetes among Asian Indians

Ahluwalia, Tarunveer Singh, Khullar, Madhu, Ahuja, Monica, Kohli, Harbir Singh, Bhansali, Anil, Mohan, Viswanathan, Venkatesan, Radha, Rai, Taranjit Singh, Sud, Kamal, Singal, Pawan K., Toland, Amanda

Journal:

Year:

2009

Language:

english

File:

PDF, 334 KB

english, 2009

30

Enzymatic electrochemical glucose biosensors by mesoporous 1D hydroxyapatite-on-2D reduced graphene oxide

Bharath, G., Madhu, Rajesh, Chen, Shen-Ming, Veeramani, Vediyappan, Balamurugan, A., Mangalaraj, D., Viswanathan, C., Ponpandian, N.

Journal:

Journal of Materials Chemistry B

Year:

2015

Language:

english

File:

PDF, 4.45 MB

english, 2015

31

Maintaining faith in agency under immutable constraints: Cognitive consequences of believing in negotiable fate

Au, Evelyn W. M., Chiu, Chi-yue, Chaturvedi, Avinish, Mallorie, LeeAnn, Viswanathan, Madhu, Zhang, Zhi-Xue, Savani, Krishna

Journal:

International Journal of Psychology

Year:

2011

Language:

english

File:

PDF, 151 KB

english, 2011

32

Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Viswanathan, Madhu, Narasimhan, Om, John, George

Journal:

Marketing Science

Year:

2020

File:

PDF, 811 KB

2020

33

Edge-carboxylated graphene anchoring magnetite-hydroxyapatite nanocomposite for an efficient 4-nitrophenol sensor

Bharath, G., Veeramani, Vediappan, Chen, Shen-Ming, Madhu, Rajesh, Manivel Raja, M., Balamurugan, A., Mangalaraj, D., Viswanathan, C., Ponpandian, N.

Journal:

Year:

2015

Language:

english

File:

PDF, 4.73 MB

english, 2015

34

Activation of protein kinase B/Akt and endothelial nitric oxide synthase mediates agmatine-induced endothelium-dependent relaxation

Anantha Vijay R Santhanam, Shivkumar Viswanathan, Madhu Dikshit

Journal:

European Journal of Pharmacology

Year:

2007

Language:

english

File:

PDF, 527 KB

english, 2007

35

Reply to Bakkensen and Larson: Population may matter but does not alter conclusions

Jung, Kiju, Shavitt, Sharon, Viswanathan, Madhu, Hilbe, Joseph M.

Journal:

Proceedings of the National Academy of Sciences

Year:

2014

Language:

english

File:

PDF, 544 KB

english, 2014

36

Influence of mixotrophic growth on rhythmic oscillations in expression of metabolic pathways in diazotrophic cyanobacterium Cyanothece sp. ATCC 51142

Krishnakumar, S., Gaudana, Sandeep B., Digmurti, Madhuri G., Viswanathan, Ganesh A., Chetty, Madhu, Wangikar, Pramod P.

Journal:

Bioresource Technology

Year:

2015

Language:

english

File:

PDF, 4.19 MB

english, 2015

37

Five-year mortality and readmission rates in patients with heart failure in India: Results from the Trivandrum heart failure registry

Harikrishnan, Sivadasanpillai, Jeemon, Panniyammakal, Ganapathi, Sanjay, Agarwal, Anubha, Viswanathan, Sunitha, Sreedharan, Madhu, Vijayaraghavan, Govindan, Bahuleyan, Charantharayil G., Biju, Ramabha

Journal:

International Journal of Cardiology

Year:

2020

File:

PDF, 696 KB

2020

38

Response Pattern Analysis: Assuring Data Integrity in Extreme Research Settings

Jones Christensen, Lisa, Siemsen, Enno, Branzei, Oana, Viswanathan, Madhu

Journal:

Strategic Management Journal

Year:

2016

Language:

english

File:

PDF, 272 KB

english, 2016

39

Planetary boundary layer and precipitation studies using lower atmospheric wind profiler over tropical India

Krishna Reddy, K., Kozu, Toshiaki, Ohno, Yuichi, Nakamura, Kenji, Higuchi, Atsushi, Madhu Chandra Reddy, K., Anandan, V. K., Srinivasulu, P., Jain, A. R., Rao, P. B., Ranga Rao, R., Viswanathan, G., N

Journal:

Year:

2002

Language:

english

File:

PDF, 1.55 MB

english, 2002

40

Reply to Maley: Yes, appropriate modeling of fatality counts confirms female hurricanes are deadlier

Jung, Kiju, Shavitt, Sharon, Viswanathan, Madhu, Hilbe, Joseph M.

Journal:

Proceedings of the National Academy of Sciences

Year:

2014

Language:

english

File:

PDF, 538 KB

english, 2014

41

A Bottom-Up Approach to Understanding Low-Income Patients: Implications for Health-Related Policy

Viswanathan, Madhu, Duncan, Ronald, Grigortsuk, Maria, Sreekumar, Arun

Journal:

The Journal of Law, Medicine & Ethics

Year:

2018

Language:

english

File:

PDF, 157 KB

english, 2018

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